Francois McCrary’s I Don’t Care B!TCH arrives on 15 August 2025 through Origins Inconclusive. The third single from his debut album BLUR brings together humour, minimal production and sharp songwriting.
Two minutes of attitude
Rubbery bass, finger-snap clavinets and sly ad-libs underpin a vocal that moves between melody and a knowing aside. The production nods to early-2000s Pharrell and the Neptunes, with the hook keeping the track direct and playful.
Behind the video
The self-directed video takes that attitude to a car-wash setting, combining bright colours, pop-culture references and humour. It continues Francois’s hands-on approach to the visuals surrounding his music.
“My music is about freedom—doing things your own way, even if it’s unexpected,” McCrary explains. “This song is about letting go of what people expect and just being honest, sometimes to the point of being ridiculous.”
The road to BLUR
The single follows Day and Night and Shoulda Woulda Coulda, ahead of BLUR’s September 2025 release. Across the campaign, Francois has been developing a sound that joins contemporary R&B with electronic pop and self-directed storytelling.
From the journal archive. Edited for clarity ; original publication date retained.